Difference in Design
Lets identify the major differences in designs between standard tie manufacturers and SUH SOO MI. We will highlight the cheap tools used by traditional manufacturers in their bid to sell poor quality ties.
We will also look at how SUH SOO MI tackles these industry wide issues and how SUH SOO MI creates a beautiful piece of fashion that provides quality on all facets of the tie.(Hover over image on the right)
We will look at style, design, materials, workmanship, specialised stitching, weave and overall feel.
Choose your tie then build the outfit around it...
Men's fashion is essentially based around choosing the right clothes for an event and then trying to find a tie that matches. We have this back to front. The tie is the only component of the wardrobe that can be characterised as unique. The remainder of the outfits are roughly the same; the jeans, the shoes, the suit are just variations on the same design. The tie however is something absolutely one of a kind and specifically linked to the wearer. Our advice is to choose the tie first. If floral ties are in and you dont like them; dont buy one. Build your own tie inventory based on you! That's why SUH SOO MI produce a range of tie designs, materials, feels and weaving techniques. You wear it - you choose it. Don't let anyone tell you differently.
Attention to Detail
A detailed tie makes a lasting and positive impression. Every single time...
There must be quality present. There are two types of quality; brand and manufacturing. Let me expand on this. People often buy a fashion item because of the brand. Although we rarely admit this, it is indeed an important self esteem builder saying, “I have money and taste.” It is definitely normal and of course very human. We have all seen a guy or girl walking down the street in a peculiar shirt or blouse, but we accept it because it has the brand emblazoned across the front and we recognise the brand. This is one type of quality.
The other type of quality is what we call manufacturing quality. It is often said that some brands don't necessarily have the latter. We will now describe what you should be looking for in all tie manufacturing quality which is sadly lacking in modern ties. In the meantime, go and grab any of your ties and see if they pass the test. Any tie will do, cheap, expensive, old or new. So whats happening here...
Whats happening here?
The lies every man has been sold...
Ok so let begin on the front of the tie. Is the tie asymmetrical? Are the lines of polka dots, flowers, paisley or solid pattern run parallel to either of the short edges at the bottom of the tie? Are the lines/designs straight all the way through the tie? Can you see any material (Warping) between the lines in the background? Is the material straight and consistent with the entire length of the tie? If the answer to any of these questions is no, regardless of price, then your tie has questionable quality.
The feel of your tie will directly translate into how you connect with it. Believe it or not, when you wear a tie it does become something you touch very often. Next time you wear a tie consider how many time you interact with it throughout the day. I guarantee it will be a high number. This is where warping comes in. Warping is the material inside the tie. This has two purposes, the first being the material that onto which your design is woven, but also it is used to thicken your tie as it were, making it a firmer or stronger tie.
In my time I have bought ties worth over $100 and received them only to find that the tie has no warp, which makes the tie feel flimsy, weak and prone to damage. This is almost always done with silk ties. It’s a trick. We are programmed to see silk as a smooth, slippery thin and vibrant material. When this is done we are actually being told that the inferior manufacturing is the better option. Let me put this in perspective with an example. You go into a suit store that is a famous brand to purchase an expensive suit. After deciding on said suit, I look at the ties… This is a secondary impulse buy. The tie is thin, its not well made and its $100, but you just bought the suit, you may as well buy the tie. This is how these companies get us. They eliminate anything required to make a good tie such as warping or tipping and then offload a 50% quality tie at 3 times the price, right next to the register. It can drive you loopy...
Loop de Loop
Don't hide the loop - its a piece of artwork... Always have details on show!
The loop is where the thin part of the tie is inserted to reduce separation. So often, a tie has the label printed on some rather poor quality grey or black material and anchored in place over the loop. This has become so common that it is now the norm.
The problem with this is that it is hiding a beautiful part of workmanship that is integral to the tie itself. We at SUH SOO MI have gone back to original qualities and left the loop open for all to see and to really demonstrate bespoke values. The loop is indeed a major part of the tie, why hide it? Its just the tip of the iceberg...
Tipping the Scales
Luxury in every part of the tie, not just the front...
The reverse of your tie is just as important as the front. The reverse side of the tie has the large tipping (The diamond of bland material at the thick end of the tie,) the small tipping (the same material in the small diamond at the thin end of the tie,) the care label, the main label and of course the loop (of which we have covered.)
The two sections of tipping are there to cover the manufacturing inside the tie. I am certain your ties have grey or black tipping. Why? Because it costs companies $0.02 per tie. Tie companies do not care anymore. They all use the same type of tipping. One would think that tie owners everywhere are being taken advantage of.
At SUH SOO MI we have gone back to original designs of tipping and have deep stitched designs throughout all our tipping. Our tipping is as tightly made and striking, as is the front of the tie. The richness and depth of contrasting colours is paramount to our concept of design. Tie companies have been found well short in these areas, and consumers are the ones that suffer. Tacky...
Its the ties that bind - Double FLower Bar Tacks means better workmanship, quality and longevity.
If you look at your tie closely you will notice that there are at each end a small piece of thread that is holding your tie together. They are generally called flower bar tacks or just bar tacks. The problem with most tie manufacturers is that they will only use about 2 inches of very thin thread to close the tie. At SUH SOO MI we use a double flower bar tack that is heavy duty and able to hold even the most vigorously worn tie with security. If your ties are not double flower bar tacks then they are inferior. We also like to use colour with our bar tacks to highlight and show off the workmanship. In many expensive ties the thread will be the same grey coloured thread from the $0.02 cent tipping.
When you buy SUH SOO MI you can tell and SEE that is is a superior product in every way. You can see it in our label...
Label Me Convinced
The truth is out there...
The company label is so vitally important that some firms spend more on their message than the tie itself. The label needs to be easily identifiable and state what can be expected in purchasing said tie.
Let’s look at an example, a Company might have on their label “Company A Established 1938” or “Company B – Paris.” Both statements tell us something about the tie company. The first suggests that they have longevity with the second suggests that only the highest fashion houses of Paris stock their tie. On closer inspection of both companies, it may lead you to notice that Company A has indeed been around since 1938. However they started out as a linen company for hospitals that only diversified in 1999. Alternatively, the second company has absolutely zero connection to Paris or indeed Europe as their is very little naming legislation regarding truth in advertising worldwide.
Therefore, the company label has become a bit of marketing copy written as advertising on the tie to fool us into a false origin story or a false acceptance story in a particularly famous region.
At SUH SOO MI we are straight up with our brand. Inspired, motivated and designed in the Pacific Rim with world's best materials and processors. The designs are a mix of the unconventional and the classical but more importantly, they are all individual.
SUH SOO MI is the new standard that all men should have in their wardrobe.
SUH SOO MI is something you can recognise immediately. We don’t put on the dog when it comes to what defines us or you.